Focusing on culturally and creatively disruptive brand building, I lead a team of creative directors, strategists, designers, and producers to bring all consumer brand expressions to life across experiential, campaign, social, packaging, and e-commerce.

Awards:

• Fast Company Most Innovative Companies 

• Fast Company Innovation By Design

• Shorty
  

Responsible for establishing and growing the marketing practice at Red Antler, codifying process and instituting interdisciplinary ways of working across the agency; responsible for revenue targets via new business wins and organic growth. I manage of a team of creatives and strategists, guiding the development and enablement of brands in ways that ensure they find most meaningful and impactful presence in-market. This is across all sizes and categories of businesses, working closely with pre-launch founders and global corporate clients alike.Responsible for establishing and growing the marketing practice at Red Antler, codifying process and instituting interdisciplinary ways of working across the agency; responsible for revenue targets via new business wins and organic growth. I manage of a team of creatives and strategists, guiding the development and enablement of brands in ways that ensure they find most meaningful and impactful presence in-market. This is across all sizes and categories of businesses, working closely with pre-launch founders and global corporate clients alike.

Skills: New Business Development · Consumer Behavior · Cross-functional Team Leadership · Advertising · Brand Marketing · Creative Strategy · Brand Strategy · Multi-Channel Marketing

As the Creative Director of an early stage venture studio, I oversee brand, social, digital, and marketing development for our direct-to-consumer brands, while leading the exploration of the next blue ocean opportunity. Building brands for startups means finding value in constraints, and driving innovative ways to create community, loyalty, and trust for our consumers quickly and early.

As co-founding partner of InGoodCo., a peer-based consumer product review platform, I functioned as lead on product development and go-to-market strategies, as well as day-to-day product management and operations. As lead on user research and no-code prototype testing, as well as all initial UX and wireframes of application, I launched development with our agency partner [Friends & Family] in 2016. Lead on implementing all user acquisition channel testing and execution including social media, influencer, and press outreach, as well as developing, executing, and managing all brand creative.

Grounded in strategy, data, and impact, led a creative team of 15+ across CPG, fashion, real estate, technology, and health verticals. Partnered with agency executives to build and expand new business, helping to win AOR in digital and/or social categories. Helped to build a highly passionate, energetic, and collaborative agency culture as VaynerMedia scaled.

Clients: Axe, Dove, Dove M+C, Coach, Century21, Quirky, Hudson Yards, Wink, Virgin Mobile, Nature's Bounty, Pure Protein, Vaseline

With a focus on data-driven direct marketing, harnessed the power of personalized and meaningful storytelling to drive both acquisition and retention strategies across consumer and B2B verticals in print, digital, and OOH. Helped to establish the creative department in our fledgling NYC office while expanding business on the East Coast. Imperative to growth was retaining and growing Rauxa's culture from our Southern California office as we scaled.

Clients: Verizon Wireless, Verizon FiOS, Chase Banking (Chase Sapphire, Chase Slate, Chase Checking, Chase Mortgage, British Airways, Disney Premier Card, Priority Club Rewards), Sirius Radio, WellCare