Dove
For over a decade, Dove has been the home of real beauty. It's a brand that has been working to make beauty a source of confidence, not anxiety. Authentic. Unique. Real. This mission comes to life in no better space than in a digital, social context where real, meaningful dialogue and sharing happen.
Having a public conversation about your self-esteem can be intimidating. Our goal was to leverage the ephemeral nature of Snapchat to establish genuine personal connections in a space that feels safe to girls and women by connecting them with self-esteem ambassadors who responded to girls' Snaps and provided real-time advice and feedback . We invited them to share their insecurities via Snaps, and as these Snaps disappear, the room was made for positive thoughts. Self-esteem content received over 340,000 views and 1,500 screenshots from Snapchat Stories. // Press //
To show women the importance of beautiful skin on the red carpet and every day, Dove partnered with beauty expert Jeannine Morris and stylist Micaela Erlanger. Together they were featured on E! in the weeks leading up to the big night discussing red carpet beauty and style, making predictions for what will be seen at the Emmys and teasing exciting news from Dove. Additionally, Dove selected two real women to be the first to take the #OneShowerChallenge, and with the help and expertise of Morris, surprised them with the opportunity to show off their softer, smoother skin on Emmy night. Throughout the evening, viewers could request a sample of new Dove Body Wash by following @Dove or by tweeting @Dove using #OneShowerChallenge. // Press //