InGoodCo.
InGoodCo.’s mission was to eliminate the uncertainty felt when making an everyday purchase decision by connecting people to their inner circle of friends, as well as beloved influencers, where they could share product recommendations and feedback in a groundbreaking, viral, and joy-inducing storytelling interface.
While InGoodCo. closed its doors in 2019, it remains the catalyst for my focus on innovative human-impact design.
“Total honest disclaimer: I’m not a big app person. At first I thought, “I never write reviews; I’m out of the beauty loop; what the hell am I going to say?” Then I started doing it and couldn’t stop...but stopped because my kids need to eat. Love this simple, user friendly app!”
-InGoodCo. User, Apple App Store Review
The sheer volume of product solutions available to women presents the consumer with an overwhelming and often confusing deluge of promises and solutions (Target carries 47 different diaper creams. The same product search yields over 5,000 results on Amazon). Product reviews on large e-commerce sites are anonymous, verbose and in many cases fraudulent (until recently, the majority of new reviews posted on Amazon were flagged as suspect by ReviewMeta).
We know that when it comes to discovering products, 90% of people believe brand recommendations from friends, and 71% of people are more likely to purchase something based on a social media referral. Product reviews on large e-commerce sites are anonymous, verbose and in many cases fraudulent.
InGoodCo. revolutionized the consumer landscape by providing a singular source for consumers to identify the products that are trusted most by their self-selected community of friends and influencers.
Anonymous and fraudulent reviews were replaced with highly personalized and authentic reviews. Through InGoodCo.’s disruptive visual storytelling interface, reviews came alive, allowing users to tell their product stories in a highly personalized and playful way, much like a real-life interaction between friends.
In December of 2018, we launched InGoodCo. beta in partnership with an influencer in the NYC community and beyond, Jennie Monness of Mo’Mommies. By hosting a small event featuring a platform tutorial and product sampling, we tested the potential of referrals and virality with a highly motivated and loyal community of brand evangelists who represented our target base of power users.
Brand sponsors included Brooklinen and Lola.
