Verizon
Orchestrating and executing Verizon Wireless's Direct Marketing efforts for nearly 8 years, from direct mail to email to OOH, the brand was able to leverage its roots as a forerunner in technology to be equally unmatched as a data-driven marketer, reaching their current and future customers in profoundly personal ways.
Through various testing models, we were able to segment the direct mail messaging and device offerings for up to 8 different demographics based on age, spending, members-of-household, and proclivity to adopt new technologies. Creative was refreshed monthly for first year of testing, and quarterly for second year of testing based on learnings.
We successfully decreased Cost Per Incremental Activation for Verizon Wireless Consumer segment by 72% and increased Incremental Activations by 150% from the same period the previous year through these highly targeted creative tactics. Incremental take rate was increased 260%. // 2010-2013